HEY.

I’ve always been caught between two worlds. One moment, I’m immersed in a book, disappearing into theories and equations. The next, I’m stepping into a room, reading people like a well-written script. Life has always been this mix of intellect and instinct, discipline and spontaneity, business and art. I never fit into one box, so I stopped trying.

In my younger years, I was that kid who did everything. I danced, painted, designed clothes, and aced my classes like it was a sport. Not because anyone told me to, but because I had this hunger to create, to know, to master whatever caught my attention. That curiosity never left. It just got more expensive.

Now, I split my time between ideas, businesses, branding, and digital marketing, and when I’m not doing that, I’m studying to become a doctor. I know, a wild combination, but life isn’t linear, and I don’t do anything halfway. I’ve worked across branding, e-commerce, fashion, luxury, retail, and strategy, always behind the scenes, always building, always refining. My brain runs like a phone with 3,883,777,234 tabs open at once, constantly switching between vision and execution.

 

I was born in Morocco, raised in Canada, and shaped by everywhere in between. I speak English, French, Arabic, and a few other languages that I picked up along the way. But beyond words, I understand the languages that don’t need translation: fashion, art, design, architecture, music, and cuisine. The things that make life feel cinematic.

I move through life by seasons. Some days, it’s the energy of fashion week, the thrill of launching something new, or getting lost in a city I’ve never been to before. Other days, it’s long study hours, focus, and the kind of solitude that turns into transformation. I spend half my life in motion and the other half tucked away in my space, to think, to create, to reset.

 

At first glance, I might seem like the quiet, serious type, the observer in the room. But once I’m comfortable, the fun neutral chaos kicks in. I joke, I bring the energy, and I live by the philosophy that ambition and laughter should always go hand in hand. And if you ever have a pet, send pics. I take animal appreciation very seriously.

At the end of it all, I come home to my beautiful family and, of course, Chester, my puppy, named after The Nanny, because some things, no matter how much life changes, will always stay iconic.

If you made it this far, you’re already part of the story. Let’s see where it takes us next.

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Sara